Chain Reaction has joined Madison in announcing a partnership with cycle social network site CyclingBuddy.com.
The link up will see CRC sponsor The CyclingBuddy Monthly Activity Reports that are sent to every member at the end of each month.
The website, which only launched on 1st March 2012, has attracted close to 2,000 cyclists who between them have already logged well over 60,000 miles and shared over 400 cycling routes.
Damien Duggan, CRC’s marketing manager said: “CyclingBuddy is a brilliant concept and one that we are proud to be supporting through our partnership. Cycling is a great social sport with great health benefits, and CyclingBuddy provides the perfect platform to get more people into cycling who might otherwise never give it a go.”