Web retailer to sponsor cycle events across 15 countries in 2013

Chain Reaction Cycles growing international reach with world tour

Chain Reaction Cycles’ events team will be clocking up the air miles this year, with the retailer partnering 27 famous MTB, road and tri events across 15 countries in 2013.

The roll-call of events includes the Sea Otter Classic in California, the ITU World Triathlon Series and the Genghis Kahn MTB and Adventure Race.

CRC has released a new fan App, CRC Bring the Noise, to mark the busy calendar, including a soundboard of trackside noises, including the infamous cowbell.

“Last year’s event line-up was always going to be difficult to beat, but with much hard work it’s amazing to finally go live with our 2013 calendar," said CRC global head of events Grant Norris, adding that 2013 as the most varied events schedule the company has ever had.

“While continuing to stay true to our roots and sponsoring events close to home, we’re also very happy to renew our partnership with Hotchillee, Always Aim High and the Quebrantahuesos series. The addition of the Genghis Khan MTB Adventure will help us meet new customers in China, in what we hope is the first of many events in the pan-Asia region.

“The events team will again be on the road and covering some miles in 2013, so please come and say hello and have a chat. If needed we will have a look and tinker with your bike for you, and you can have a massage care of our new partnership with City College Norwich Sports Therapy Unit. We met a lot of friends on our travels last year and made some too, the team are looking forward to seeing Chain Reaction Cycles customers on our travels once again.”


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