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Carradice, UK cycling luggage manufacturer, has unveiled its new plans, marking a “bold new era for the heritage brand.”
Established in 1932, the new brand launches come as “part of a major growth strategy that includes proposed investment in CNC cutting technology, advanced production capabilities, and a streamlined product portfolio – all designed to strengthen the brand’s position in global cycling markets.”
Here are more details from the release:
Innovation Meets Heritage
The new Overlander Panniers and Bikepacking line offers lightweight, durable, and weatherproof solutions for touring and adventure cyclists, while the new Brompton-compatible range combines Carradice craftsmanship with urban practicality.
“Carradice has always been about building products that last a lifetime,” said Edward Kingston, Business and Brand Consultant at Carradice. “By combining our traditional skills with cutting-edge production methods, we’re now able to offer even more innovative and functional luggage solutions to cyclists around the world.”
Partnership with Insight – Driving the Next Chapter
Working in partnership with Insight Sales Co, Carradice implemented a New Product Development pipeline, branding focus and a refined marketing strategy to maximise sales impact. The brand has streamlined its offering to focus on new classic functional designs for all markets, making it easier for retailers and distributors to sell through efficiently.
Caradice Adventure Range
“With Insight’s guidance on brand strategy, sales channels, and product development, Carradice is perfectly placed to scale,” added Kingston. “Our goal is to work closely with the right distribution partners to take Carradice to the next level internationally.”
Distributor Opportunities in Europe & the US
Carradice is now actively seeking exclusive distribution partners in key territories across Europe, the United States and Asia.
These partners will benefit from:
● A globally recognised heritage brand with strong customer loyalty
● A refined and profitable product range
● Full marketing and merchandising support
● Sustainable, UK-made products with a lifetime repair service
● Refined Brand and marketing strategy aligned with the “ slow adventure “ theme
For Distributor Enquiries, please contact: Edward Kingston at Insight on edrmk@insight-sales.co or visit www.insight-sales.co
