Carradice, the iconic British manufacturer of handcrafted cycling luggage, has announced a series of transformative updates and initiatives for 2025, aimed at enhancing customer experience, driving innovation, and setting the stage for future growth with trade and consumers.
A new era of digital engagement
To better serve its growing community of cycling enthusiasts worldwide, Carradice has launched a completely revamped website. The new site delivers an improved user experience and greater engagement, making it easier than ever for customers to explore products, access information, and connect with the brand.
Pricing transparency and market expansion
In response to the evolving global marketplace, Carradice has implemented updated price structures for both direct-to-consumer (D2C) and business-to-business (B2B) channels. These adjustments are tailored for the UK, EU, and US markets, ensuring competitiveness and consistency across regions and starting in January 2025.
New tools for trade partners
Carradice has released new trade catalogues for its two flagship ranges, Bagman and Carradice, providing dealers and distributors with comprehensive, up-to-date product information.
Additionally, the introduction of B2B trade store hanging tags for Bagman products simplifies purchasing processes and enhances in-store displays.
Improved product labelling and consumer connection
To strengthen the connection between Carradice and its customers, the company has introduced consumer-facing hanging tags and labels across its product lines. These tags not only convey the brand’s heritage and commitment to quality but also provide key product details and care instructions.
Building trust through a lifetime warranty
As part of its dedication to quality and customer satisfaction, Carradice has launched a new Lifetime Warranty registration scheme. This initiative reflects the brand’s confidence in its products and aims to boost customer loyalty by offering peace of mind with every purchase.
Launching strategic partnerships
Carradice is proud to announce the launch of new retail and distribution partnerships for its Bagman Racks, expanding their availability and visibility in key markets. Additionally, Carradice alongside Bagman has signed Insight (www.insight-sales.co) as their global business development agency and business support consultancy. This strategic collaboration is set to drive the growth of the Bagman brand and enhance Carradice’s global footprint.
Streamlining operations for growth
To support its expanding operations, Carradice has set up new B2B accounts and streamlined its backend systems. These updates ensure seamless processes for trade partners and improved service delivery.
Looking ahead: Innovation and expansion in 2025
Carradice has finalised its product plan and timeline for 2025, promising exciting new launches that will build on its legacy of craftsmanship and innovation. With these plans in place, the brand is poised to continue leading the way in cycling luggage.
New trade partnerships and distribution partnership opportunities now available and interested stores and distribution can register using the link : https://docs.google.com/forms/d/e/1FAIpQLSeonwLCc–UNtP0OYk2gLKYwkVTaWTrDTuMbMDml 07MvBzyXDQ/viewform
A message from the team
“2024 marks a significant milestone in Carradice’s journey “These changes reflect our commitment to quality, innovation, and customer satisfaction. We’re excited about what’s ahead and look forward to continuing to support the cycling community worldwide.”
