Canyon strengthens US arm with new hire

Canyon USA, the American division of one of Germany’s Canyon Bicycles, has added Devin Riley to its staff as program manager for bikes, parts, and accessories.

Riley will be responsible for managing the day-to-day bike, P&A related project work, working closely with the product managers in Koblenz, Germany.

“With our history of German engineering and democratizing performance, plus our desire to build the best bike company, we are attracting great talent to Canyon,” said Canyon USA president Blair Clark. “Devin is clearly a great example of the caliber of our employees and we are fortunate to benefit from his experience in product and marketing. Authenticity is one of our core strengths and Devin is a rider and racer in practically every discipline of the sport, so I look forward to him making his mark on the Canyon US business.”

Riley brings a broad range of experience in the bike industry, most recently as the director of marketing at BMC USA for five years, with previous positions at Stromer Electric bikes and Montague folding bikes, where his responsibilities ranged from marketing to product management and e-commerce development. He resides in San Diego county with his wife and son, and is an avid CX, Road and MTB rider/racer.

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