Canyon Bicycles has announced the appointment of Matthias Meier as Chief Executive Officer, effective 1 May 2026.
Meier comes to Canyon after more than twelve years at bicycle component manufacturer DT Swiss, where his roles included Chief Sales & Marketing Officer, Vice President, and, latterly, co-CEO. He led DT Swiss’s commercial presence across six subsidiaries on four continents and was the architect of its partnership with Continental and Swiss Side — the multi-year collaboration that produced the AERO 111 wheel-tyre system.
The hardest thing in this industry is to build a brand that riders genuinely believe in. Canyon has done that. My job starts from a position that most CEOs never reach — a product that needs no justification and a brand that has never needed to shout. What it needs now is the operational and commercial strength to match its ambition. That is what we are here to build.
— Matthias Meier, Chief Executive Officer, Canyon Bicycles
As CEO, Meier assumes full accountability for Canyon’s global operations, commercial execution, and sustainable growth — including the continued development of Canyon’s direct-to-consumer model and its expanding global network of service and experience partners.
Beyond Matthias’ credentials and deep knowledge of the bicycle industry, he is above all, a bike rider. He has led at DT Swiss with that unique combination. He will lead Canyon into an exciting new chapter.
— Roman Arnold, Founder & Executive Chairman, Canyon Bicycles
Under the leadership of Matthias Meier, and together with Canyon’s founder & Executive Chairman Roman Arnold, the company will continue to focus on its strategic growth areas, sharpening its DNA and sustainably strengthening its innovative capacity, sporting performance, and close ties to the cycling community.
