Cane Creek hires new director of marketing

Cane Creek Cycling Components has hired Luke Bukowski as its new director of marketing.

Bukoski is an avid cyclist with an extensive and diverse background in communication and marketing. He brings to the company a breadth of experience in strategic and integrated marketing with extensive expertise in digital marketing and visual storytelling.

"I’m really excited to join this outstanding team. As a career marketer and lifelong cyclist, this position is a dream come true for me,” said Bukoski. “Cane Creek has such a strong brand and a reputation for quality and innovation – it’s thanks to the hard work of passionate people doing what they love. I’m excited to be a part of that and to help share Cane Creek’s outstanding products and story with the world."

Cane Creek launched six new products since the beginning of 2017, including the HELM – a suspension fork that provides an a high degree of tuneability and customization to suit the individual needs of any rider. Additionally, the company has expanded its sales force and customer service functions in anticipation of continued growth. 

“Cane Creek has been making big strides over the last year to re-attain the relevance, innovation, and status the brand had in years past,” said president and CEO of Cane Creek Brent Graves.

“In a new director of marketing, we sought modern marketing mastery, the ability to translate and communicate the essence of Cane Creek, and most importantly of all – an enthusiastic attitude to help complete those strides. We believe Luke brings all that and more to our North Carolina family.”

Prior to joining Cane Creek, Bukoski worked as chief communication and marketing officer for the University of North Carolina at Asheville. He holds a Bachelor of Science in Communication and Public Relations from East Carolina University and a Masters of Business Administration from Western Carolina University.