Second signing for Hotlines sees the firm bring over performance road apparel

California’s Bellwhether Clothing comes to Hotlines

Following its deal with Rolf Prima, Hotlines has signed up another brand – Bellwhether Clothing. 

The distribution agreement will see Hotlines bring the California brand, which has been in the business for over four decades, to UK bike dealers.

According to Bellwether, the diverse terrain of its native area has inspired it, including tough mountain climbs, and long stretches along the Pacific Ocean, glaring hot days and torrential downpours. "Our passion for riding drives us to develop purposeful fabrics and technologies to combat real world conditions and improve the riding experience."

Hotlines marketing manager Declan Deehan said: "To add a performance road apparel brand like Bellwether is another great step in strengthening what we can offer for all things road. The road category is a certainly a part of our business we are increasing our focus on and we are very pleased to announce our new partners.”

Dealers should contact their area rep for further info:

Scotland / Ireland Julie Dominguez – +44 (0)131 319 1444

North East – Mike Ellis 07590 982 853

North West – Graham Moore 07791 844 138

South East – Paul Lasenby 07713 097 695

South west – John Large 07878 361 841

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