Cafe Ventoux announces expansion strategy

Cafe Ventoux 1951, in Tugby Leicestershire, has announced an expansion strategy which will deliver owner-operator opportunities for all Cafe Ventoux cafes.

The strategy will be rolled out to new site locations, starting with its flagship cafe in Leicestershire.

The owners and creators of Cafe Ventoux, Brian and Rosie Jordan said: “After many months of reviewing the many different business models which would enable the rollout of the iconic brand to new locations it was decided that each model had its flaw. We wanted to create an opportunity for individuals or a company to operate a unique cafe business, within the activity leisure market with a particular emphasises on cycling. To develop and grow a business under the recognised Cafe Ventoux brand without the operational and financial restrictions that traditional models such as franchising create.”

Rosie Jordan added: “We are all about creating an experience, there should be a hit to all your senses when entering a Cafe Ventoux, touch, taste, smell, visual and sound and achieving this requires creativity, an area which is often stifled when applying a franchising model.”

Each new location will have a stepped turnkey approach, offering a potential Cafe Ventoux business owner a choice in financial investment levels.

Brian Jordan said: “It is right that our flagship Cafe Ventoux site in Tugby Leicestershire is offered as the first owner-operator site. This move away from day to day cafe operations for the owners enables them to concentrate on the expansion strategy, whilst giving someone the opportunity to continue to develop and grow this already massively successful site as their own business.”

For parties interested in a Cafe Ventoux cafe, and in particular, the Flagship site in Tugby, Leicestershire, should email

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