Café du Cycliste has opened the brand’s third retail space, in the village of Bédoin, at the foot of the legendary Mont Ventoux.
Only a few mountain roads away from the brand’s home in Nice, the new boutique brings its premium cycling style to one of road cycling’s holy places.
The location means passing cyclists can browse the complete range of Café du Cycliste products, plus some store-specific specials, and grab an espresso on our shady terrace before attempting one of the world’s most famous climbs.
Housed in a former grocery store, the new location retains details of its former life while presenting a cool, clean look imbued with the brand’s ‘Forever Outsiders’ spirit.
With gravel bikes to rent from a revolving cast of curated brands – the first partner is Sarto – Café du Cycliste will also be helping cyclists discover the lesser-known sides of the Bald Mountain.
The store houses the full range of Café du Cycliste apparel for both men and women. This includes store exclusives as well as accessories such as sunglasses, luggage and shoes.
Alongside exceptional coffee, the Bédoin location offers a selection of other hot and cold drinks which can be enjoyed on the terrace. Visitors will also utilise shower facilities to freshen up after their ride.
About Café du Cycliste
With a headquarters in Nice, Café du Cycliste is flanked by the Mediterranean on one side and guarded by mountains on the other. The spiritual home of French cycling, the beauty of the Côte d’Azur and the Alpes Maritimes are outside our door.
What started as a cycling apparel company inspired by the outdoors has become an outdoor label with deep roots in the cycling world. What began as an idea to do things differently has become a community of like-minded people who share the same values, beliefs and love of the outdoors.
Image credit: Café du Cycliste
