BikeBiz Bicycle and cycling retail news
Silverfish has announced a brand new 2019 range for Fox, along with a series of brand updates an a new point of sale.
2019 Fox Range includes a new 34 Step-Cast version of the popular 34 fork, giving riders a dedicated 120mm travel fork which is stiff and race light.
It also includes a new Fit Grip2 unit, which gives riders four-way adjustment of the high and low rebound and compression speed. This performance boost brings Variable Valve Control and fewer seals for increased levels of performance and small bump sensitivity.
The 40 has taken a step forward in performance and control, with the addition of the FIT GRIP2 damper. Equipped with Fox’s patent-pending Variable Valve Control high and low-speed rebound adjuster, improved compression damping and less friction overall, the 40 is designed to handle a bike park as much as racing the World Cup circuit. For 2019, Fox has also introduced a 29in wheeled version of the 40 called the 49.
2019 also sees updates to a number of rear shocks. A remote option is now available for the DPX2. The Float X2 also sees refinements with a new XV Evol air sleeve, new progressive bottom-out bumper and a new angled valve for improved pump clearance.
Silverfish is now offering impactful point of sale units for Fox dealers. Silverfish retail marketing manager Antonio Fiore commented: “We had some great feedback from the Corebike Show earlier this year and how Fox was presented, so we’ve worked hard to create a refined version of that display for our UK dealers. Traditionally, it’s been tough to display the aftermarket range, but with our wall panel it holds one of each component, supported with product information cards which guide the customer and make the retailers life easier.”
Sales manager Scott Hillyard added: “This is a great time to come on board as an Official Fox Stockist. As well as benefiting from keen pricing, our retailers receive great tech and warranty support backup from the Fox Service Centre in Risca, South Wales. In addition, they now also have access to great Fox POS and merchandising support.”
For further information please contact Antonio Fiore antonio@silverfish-uk.com or call 017752 843882.
