Burley has appointed Bikenor as its commercial agent in Denmark, Sweden, Norway and Finland, with the agreement now in effect.
Led by CEO Nikolaj Mehlin, Bikenor will sell Burley products to retailers and wholesalers across the four markets, supporting existing accounts and developing new retail relationships.
“Burley is a natural fit for the Nordic market and for the existing portfolio of Bikenor. The brand’s focus on quality, functionality, and active family life aligns very well with Nordic consumers and retailers,” said Mehlin. “We are very excited to represent Burley in Denmark, Sweden, Norway and Finland, and to support the brand’s continued growth across the region.”
Nick Martinez, director of sales and marketing at Burley, added: “Working with Bikenor gives Burley the local connections to build a strong dealer network across the Nordic region. We’re especially looking forward to working directly with dealers on new product introductions and communicating the value Burley brings to the riding communities they serve.”
Pre-season orders for 2027 are now being accepted, with new products due to join Burley’s range next year.
Based in Eugene, Oregon, Burley was founded in 1978 and produces bike trailers, child seats and cargo gear. More information is available at burley.com.
Bikenor represents international brands across the Nordic region, providing retailer network development, sales and marketing support. Visit bikenor.com for more information.
