BikeBiz Bicycle and cycling retail news
The bspoke clothing range was showcased at Evans Cycles’ Spitalfields store in London this morning at the range’s official launch.
The new brand, which is currently being rolled out to stores from last week, will be available exclusively in seven Evans Cycles outlets in central London, with 16 Evans Cycles stocking the clothes in total. Initially 20 stockists will carry the range across the UK.
bspoke’s cycling collection features clothes with technical, cycle specific features without looking like traditional cycling gear. It uses discreet reflective belts, piping and branding on outerwear for cycle safety with lightweight breathable fabrics that protect from the weather. Despite those features, the range is appropriate for on and off the bike wear.
The range has been created by Fisher Outdoors and is being supported by Transport for London to help promote cycling in the capital.
For more details on the range and the list of stockists head over to www.bspoke.cc.
