BikeBiz Bicycle and cycling retail news
London-based folding bike manufacturer Brompton has announced the launch of the #TryBrompton campaign.
The brand is encouraging members of the public to try out a Brompton and experience the benefits of the well-known folding bike on their daily commute.
Brompton launched the campaign with a video competition to win a month-long loan of a Brompton model, delivered directly by the brand’s Brompton Bike Courier.
Brompton will also be on the road throughout April taking its demo roadshow to train stations, city centre locations and business parks offering the chance to try out one of the bikes with a team of staff on hand to offer advice.
Brompton Bicycle chief sales and marketing officer Stephen Loftus said: “Brompton bikes are a joy to ride in a city. We often find that those who demo a bike fall in love with them instantly and those preconceptions fall away. The #TryBrompton campaign is the perfect chance to try a bike to discover how a Brompton can change the way you live in your city.”
The UK roadshow dates include:
Bristol: March 31st and April 8th
London: April 1st, 6th, 8th, 18th, 21st
Cambridge: April 7th
Manchester: April 20th
Nottingham: April 3rd
Reading: April 5th
