Rawvelo, the plant-based, endurance and adventure nutrition brand, has opened new distribution channels in Australia.

Australian market entry is being achieved through a combination of localised distribution alongside a partnership with Aid Station, Australia’s dedicated sports nutrition store.

The expansion follows the London-based brand’s step into the US market in late 2023 thanks to a new partnership with The Feed, North America’s equivalent to Aid Station, retailing a range of sports nutrition brands.

Alongside the new distribution channel and direct-to-consumer retail via Aid Station, athletes in Australia will also be able to purchase endurance and adventure nutrition from Fastgear Australia – a specialist retailer focused on the endurance sports market, with a focus on triathlon.

Rawvelo co-founder, Jason Evans said: “We’ve seen exciting growth in the US over the final quarter of 2023 with The Feed and our products are continuing to gain traction there, so to add Australia now to our international export roster is a strong next step for the brand.”

Brand ethos as a business North Star

Rawvelo takes what it calls a “no-compromise approach” to endurance and adventure nutrition, producing a range of all-natural energy, hydration and recovery products.

This means the end product is real food which helps push performance limits, without the need to consume maltodextrin, artificial sweeteners, or preservatives.

Rawvelo’s products come in easily recyclable wrappers and packaging.

The brand is also a registered member of 1% For The Planet.

Timing and impact

Of the timing for the Australian distribution partnership, Evans notes: “With the continued rise in popularity of clean eating and plant-based diets in Australia we’re expecting similar growth and interest in our products through our partners there.

“Giving more people the opportunity to be able to make a better choice when it comes to sports nutrition is what we’re trying to achieve. So, this new market is a great new opportunity to do just that.”

Sustainable business growth

In the UK market, the business had initially established strong roots selling direct-to-consumer and via retail partners. This approach has, since launching in 2018, delivered year-on-year growth.

Retailers interested in stocking Rawvelo, and those keen to understand more about the range, can contact the business via hello@rawvelo.com