BikeBiz Bicycle and cycling retail news
Boyd Cycling has expanded its wheel trade-in programme to include any wheelset of any brand and in any condition for the month of October.
“The trade-in is open to wheels of any condition, but we really want to encourage people to trade in wheels that are in rideable condition,” said owner Boyd Johnson.
“There are so many junior riders throughout the country who could use a set of wheels, even if those wheels are not the latest and greatest. We have contacts with development teams and shops throughout the country and are thrilled that, together with our customers and our dealers, we can all help aspiring cyclists.”
The October trade-in programme expands on its standard trade-up programme that was previously limited to Boyd Cycling wheels only. The new programme invites riders to send in any wheelset in any condition, using a prepaid shipping label, for a fresh set at 20% off.
All wheels will receive a QC and if deemed in good condition with no cracks, dings or dents will be donated to a junior rider in need of equipment.
Wheels can be traded in directly through Boyd Cycling’s Greenville, SC facility or through its dealer network.
Bike shops who would like to participate in the trade-in programme, support local junior racers, or are interested in becoming dealers can fill out this application.
