Boyd Cycling has expanded its Trade-in for Juniors deal to the UK, with October being Trade-in for Juniors month. Throughout October, customers can trade-in any pair of serviceable wheels which will in turn, be refreshed and donated to young cyclists who don’t have access to good equipment. For 2026, BOYD Cycling has expanded this program to the United Kingdom, working with CycloPark Charity, a Kent based, multi-activity park offering a wide range of ride, fitness, and play activities for all ages and abilities with a focus on opportunities for the disadvantaged.
Riders who trade in their old wheels receive 20% off a new pair, and can trade in wheels online at boydcycling.com or at any BOYD Cycling retailer. The trade-in program runs through the month of October.
“Every day we see the difference cycling can make in young people’s lives here at Cyclopark Charity. It’s about much more than riding a bike. It’s building confidence, making friendships, developing new skills and feeling part of a community. We know that the cost of equipment can be a real barrier, especially for young riders.
“That’s why we’re really pleased to be working with Boyd Cycling on this fantastic initiative. By giving quality equipment a second life, we’re helping to create opportunities for the next generation of cyclists, ensuring that enthusiasm and potential, rather than financial circumstances, determine how far they can go” said Jonny Hamp, CEO of Cyclopark.
Riders can trade in any wheelset they currently own; any brand, any model, and in any condition. It doesn’t matter if the wheels are old, worn, damaged, or simply outgrown. When the wheels arrive at BOYD Cycling, they will be inspected and serviced as needed to assure they are safe and serviceable. Afterward, they receive a second life with a donation to a younger rider who needs equipment.
“We believe cycling should be a sport where every kid has the chance to participate, grow, and discover this community, regardless of their circumstances,” said Nicole Johnson, CEO and Co-Founder of BOYD Cycling.
Retailers interested in participating in the program can contact BOYD Cycling directly at Sales@boydcycling.com.
