If anything, reps need BikeBizBible hard-copies more than shops. IBDs could look up B3 info on the web. Reps are on the road and need offline info.
Reps with Scrooge-like employers can buy their own BikeBizBibles at:
http://www.bikebiz.co.uk/b3/paypal.php
Or unite with your fellow reps and demand your employer equips you all with the sort of directory that costs hundreds of pounds in other industries.
Singletrack magazine calls B3 the "ultimate bike industry directory."
As well as contact details, the BikeBizBible contains a brand name index, an org locator not available online, and a meaty statistics section. Theres also a section on bicycle-related quotes.
"It really is a complete reference guide to the entire cycle industry," said Singletrack.
Five copies cost £95, post-free, shipped individually or in one drop to the companys HQ.
There’s more bulk buy info here:
http://www.bikebiz.co.uk/…/article.php?id=5614
Bible advertisers get a healthy discount on multiple copies.