Categories: News

Bob Elliot adds Secret Training to portfolio of brands

Bob Elliot has partnered with Secret Training (Stealth) Nutrition.

Paul Elliot, Bob Elliot director, said: “We are delighted to bring Secret Training (Stealth) Nutrition exclusively into our portfolio for 2019. 

“We are bringing in a technical product and are exciting to be working with Tim Lawson and using his experience to help continue its growth in the UK. 

“We will be announcing details of buy-in deals in due course for IBD’s and it will be available to view on our website over the coming days.”

Tim Lawson, Secret Training owner, said: “At Secret Training we are delighted to be working with Bob Elliot and Co.

“Whilst the high street has and continues to go through difficult times we recognise the importance of the IBD for the cycling industry and sport.

“As an independent distributor Bob Elliot understands the needs of the IBD which explains its growing reputation within the industry.

“We look forward to contributing to their success as together we grow the Secret Training brands in the UK.”

BikeBiz

Recent Posts

A Bold New Direction: Nadine Thompson on Career, Partnerships, and Growth

This piece first appeared in the September edition of BikeBiz magazine – not subscribed? Get a free subscription.…

5 days ago

Pirelli Cycling: Blending Motorsport Expertise with Sustainable Innovation

This piece first appeared in the August edition of BikeBiz magazine – not subscribed? Get a free subscription.…

2 weeks ago

Madison Becomes Exclusive UK Distributor for Maxxis 

Maxxis announced a new arrangement with Madison, who will become the exclusive distributor of Maxxis…

2 weeks ago

The top 5 jobs in the bike trade this week – 19th December

The BikeBiz jobs board helped fill more than 680 positions in 2024, and listings are…

2 weeks ago

Dan Jones returns to cycling with Cikada to drive UK and European growth

Dan Jones has returned to the bike industry, joining electric bike brand Cikada to lead…

2 weeks ago

BikeBiz: 2025 in Review

2025. The year started with the ‘survive 'til...’ mantra ringing in the ears of our…

2 weeks ago