BMC Switzerland has announced the reappointment of ZyroFisher as its official distributor for the UK and Ireland, effective from 1 May 2026.
This renewed partnership aims to strengthen BMC’s presence in these markets by leveraging ZyroFisher’s extensive dealer network and market expertise. As part of the agreement, BMC will implement a broad price adjustment to better align with local market conditions and rider needs.
The collaboration is expected to enhance dealer engagement, improve product availability, and ensure faster delivery times by storing inventory locally in the UK. ZyroFisher will also serve as the main point of contact for all new business enquiries in the region.
We’re very excited to welcome BMC back into the ZyroFisher brand portfolio. We have always been huge fans of what BMC does – many of our team ride BMC bikes themselves and have seen the brand go from strength to strength in recent years. The brand’s ethos, its ‘Create Speed’ mindset, and its incredible products were key drivers of this agreement, making BMC a perfect partner for us. We can’t wait to share the current range with our dealers – Tony Vickers, Head of Brands at ZyroFisher
BMC’s full range, including flagship models such as the Teammachine R, Teammachine SLR, Roadmachine, Kaius, and URS, will be available to UK and Irish retailers. The partnership underscores BMC’s commitment to delivering technologically advanced, high-performance cycling products.
This collaboration marks an exciting step forward in our strategy to deepen local engagement. ZyroFisher’s extensive experience in the cycling market and its strong heritage in the UK give us great confidence as we look to grow again in such an important region. We are delighted to work with ZyroFisher to further strengthen relationships with both existing and new BMC retailers and riders, and we are confident this renewed partnership will bring long-term benefits for everyone – Yann Ehrbar, Head of Sales at BMC
For more information, retailers are encouraged to contact their ZyroFisher account manager or email salesteam@zyrofisher.co.uk.
