The ski-and-cycle products distributor has launched a consumer-facing website with a comprehensive trade-only back-end

Blue Ridge goes B2B

The new site has a dealer listing database for consumer-access (which includes those IBDs with e-commerce enabled websites) as well as a password-protected stock control tracking system and downloadable trade price lists.

Also online are credit Application forms, a list of forthcoming exhibitions where Blue Ridge products (ie Look and Sidi) can be seen; employment opportunities and a listing of technical seminars.

Theres also an excellent stock swap service.

Notify us of any stock you wish to dispose of and we will discreetly inform other dealers of its availability, says the B2B section of the site.

Its a well thought-out site but Mitch Terleckyj of Blue Ridge is under no illusions. His website is simply an extension of Blue Ridges offer, not a revolutionary way of doing business:

Although few dealers are web enabled they would like to see the services now available on the web. I do not see this as being a profitable service as the investment in time and resources are high [but] it does allow us to stay ahead of the curve."

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