Specialist cycle insurer Bikmo has announced a new partnership with the Accell UK & Ireland – home to well-loved bike brands including Haibike, Ghost, Lapierre, Raleigh and Babboe.

Through this collaboration, new bike owners across Accell’s portfolio will enjoy exclusive benefits, pairing great bikes with comprehensive cycle insurance from Bikmo. The partnership will be promoted through Accell UK & Ireland’s extensive retailer network, with participating retailers rewarded for connecting customers to these added-value offers.

Under the new scheme, customers purchasing an Accell UK & Ireland bike will receive 12 months of Bikmo cycle insurance for the price of 11, plus an initial 30 days of free cover – ensuring their new bike, gear, and accessories are protected from day one.

Riders will also benefit from Bikmo’s existing specialist discounts, including 25% off e-bike policies – a particular bonus for Haibike customers – and 50% off multi-bike policies for households with more than one ride.

This partnership reflects both Bikmo and Accell UK & Ireland’s commitment to enhancing the rider experience – offering protection that goes beyond the bike itself and extends to the places we ride.

Luc Hall, Head of Business Development at Bikmo said: “We’re really excited to be partnering with Accell UK & Ireland to bring a more integrated protection offering to their riders from day one.

By combining Bikmo’s specialist insurance with Accell’s leading bike brands and retail network, we’re creating a simple, valuable experience that supports riders throughout the lifecycle of their bike, while also helping retailers deliver more value at the point of sale.”  

Chris Slater, Country Managing Director at Accell UK & Ireland said: “Partnering with Bikmo aligns with Accell’s commitment to delivering a complete and high-quality ownership experience across our portfolio of premium cycling brands. It will also serve as a holistic approach to rewarding our dealer network through commission and bike replacements.

Bikmo’s strong reputation within the cycling industry, and clear focus on rider-centric solutions made them the ideal partner. Together, we are able to offer our customers added value, greater peace of mind, and protection that reflects the way modern cyclists ride.

We encourage our dealers talk to their account manager about how this partnership will benefit them.”

When asked how the new partnership will benefit dealers, the brand said, that “although the primary focus of the partnership is on enhancing the end consumer experience. A key driver of the programme is supporting the retail network through attributed commissions on policy introductions, along with potential support around bike replacement at retail level. Accell is encouraging dealers to speak with their account managers for full details on how this works in practice.”