BikeBiz Bicycle and cycling retail news
Saris Mercanti has joined Kali Protectives of Morgan Hill, California. She was formerly the tech editor for BikeRumor.com. Kali Protectives produces helmets and body armour.
Mercanti will work with Kali’s sales and marketing manager Bryan Mason, and will oversee brand communication, and in-house content creation.
Kali Protectives owner Brad Waldron said: “Saris’ passion for all aspects of cycling, and her enthusiasm for both street- and dirt-bikes, makes her a natural fit.”
The company also promoted accounting admin Samantha Matsuoka to a new marketing associate role.
“Hiring Saris and promoting Sam from within will better enable us to support our dealers, as the brand continues to grow,” said Mason.
