The latest issue of BikeBiz magazine is now online. Read the March 2026 Digital Edition of BikeBiz now!
This month, we have a packed magazine full of features, interviews and updates from the trade.
Not to be missed, Simon Cox chats with Giant CEO, Phoebe Liu, about the company, including its culture and leadership program. We also hear from one of the Zefal CEO’s, Aurélien Brunet, about new products and ongoing innovation in their 140 year history.
BikeBiz also visited Stashed Products to view the factory and learn more about their British Manufacturing and offerings for the trade. We also hear from Cycling UK on their successful campaign against the BTP’s decision to investigate bike theft in train stations. The Bicycle Association also weigh in on the e-bike positive campaign and its plans for the near future.
We take five to chat with new distribution company, Marches Parts, on how they intend to do things a little differently and hear from our IBD of the Year 2025 winners, Aztecs Bikes.
Finally, we chat with Marco A. de le Serna from Mahle to talk about their approach to e-bike systems and all the usual suspects from industry news and our sector guides, including gravel and adventure bikes and clothing, energy and nutrition and new products.
Click the page numbers below to head directly to each feature.
INTERVIEWS:
7: Giant CEO, Phoebe Liu, shares insights on the company’s culture of trust, diversity, and its unique “Two Hats” leadership development program.
18: Zéfal CEO Aurélien Brunet discusses the French brand’s 140+ years of innovation, new mudguard and pump developments, and their focus on sustainability.
33: We take five to chat with new distribution company, Marches Parts, founded by Matt Duley and Sandy Plenty.
36: Marco and Angie Ortega, owners of the 2025 BikeBiz Awards IBD of the Year, Aztecs Bikes, discuss the year leading up to their win and their strategy for 2026.
41: Marco A. de la Serna, Head of Strategy and Business Development, discusses Mahle’s approach to eBike systems, shifting the focus from isolated components to “purpose-driven innovation.”
BRANDS:
23: BikeBiz goes behind the scenes at the Stashed Products factory to find out more about their growth, products, and philosophy behind their British-made, problem-solving bike storage.
OPINION:
29: BA Executive Director Steve Garidis reveals how E-Bike Positive is moving to full industry ownership to become the vital public-facing trust mark for safe and legal e-bikes.
46: Duncan Dollimore from Cycling UK talks about their successful campaign to get British Transport Police (BTP) to reverse its policy on cycle theft investigations.
REGULARS:
15: The latest news from the cycle industry.
PRODUCTS:
Sector guides, including new products (49), gravel/adventure bikes, clothing, and accessories (53) and energy and nutrition (64). Including a Sponsored Sector Guide with Ison Distribution (57).
