The team at BikeBiz is proud to announce the latest evolution in our digital journey: the launch of the official BikeBiz Podcast!
While this marks our first foray into a long-form monthly series, it is a move that builds on a busy 12 months. Throughout 2025, we expanded our multimedia presence, branching further into YouTube with shorts from major trade shows and event visits. We also introduced our ‘mini pods’, focused, 15-20 minute conversations with industry figures, as well as sharing behind-the-scenes video highlights from factory tours and visits.
The BikeBiz Podcast is the natural culmination of that strategy, offering a deeper, more consistent way to engage with the stories shaping our trade.
Growing to Offer More
“This is an exciting launch for us,” says Lauren Jenkins, Editor of BikeBiz. “It’s something that has been worked on behind the scenes last year in preparation for launch this month. To grow, we know we have to meet our audience where they are, and the podcast is part of that strategy.”
Hosted by Pedro Couto Lopes, host of the Ride to Success podcast, the new series will drop in the final week of every month. By shifting into a video podcast format, we hope that our content remains more accessible to the industry.
“Not everyone has time to read, so we’re constantly looking at new ways we can expand what we offer to the BikeBiz audience. Podcasting isn’t exactly new, but it’s new to us, and we’re looking forward to getting stuck in. A big thank you to Pedro, our host, who is going to be bringing his expertise to the podcast!”
It’s a real honour to be trusted by BikeBiz, a publication with more than two decades of credibility and influence at the heart of the cycling industry. Being asked to host the BikeBiz Podcast feels like recognition of my ability to bring the industry’s key voices to life, and I’m excited to help continue BikeBiz’s role as the go-to media for UK cycling industry insight.
It’s also a great opportunity to open new conversations, explore the B2B side of the business, and share that enthusiasm for life on a bike with a wider audience. Working in the industry, for the industry, feels like a natural next step, and being asked to host a brand-new podcast for a 20+ year title doesn’t happen every day – Pedro Couto Lopes
Supported by Reid Bikes
We are also delighted to announce Reid Bikes as the exclusive headline sponsor for the podcast. From their Australian roots to their global headquarters in Poole, Reid has established itself as a leader in delivering accessible, high-quality mobility solutions.
Driven by a philosophy that combines style, reliability, and value, Reid is dedicated to ensuring cycling remains an inclusive activity for all. Their vision to make cycling and eMobility accessible to all mirrors our goal of making industry insights available to everyone in the trade, and ensuring BikeBiz is a platform for industry voices.
At Reid, we are absolutely thrilled to be the headline sponsor for the new BikeBiz podcast. This is a fantastic way to connect directly with the heart of the UK cycling industry. We look forward to supporting this new platform as it helps drive awareness, conversation and growth across the industry – Beth Nash, Marketing Manager at Reid Bikes
Episode 1: Dominic Langan
Our debut episode features Madison CEO, Dominic Langan. In this first session, Dominic joins Pedro to review the landscape of the industry in 2025 and shares his insights on how we can collectively shape the future of the trade.
How to Tune In
The BikeBiz Podcast will be a video-first experience available on YouTube and the BikeBiz website, with audio available on SoundCloud.
Get Involved: As we continue to expand our video and audio offerings, we want to hear from you.
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For editorial enquiries: Contact Editor Lauren Jenkins at ljenkins@datateam.co.uk
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For sponsorship opportunities: Contact Head of Sales Richard Setters on rsetters@datateam.co.uk
Keep an eye out for Episode One, launching the last week of January.
