BikeBiz gets a new look for 2008

The UK’s leading trade publication for the cycling industry has been given a fresh new look for 2008 – whilst the January issue of BikeBiz is also the biggest ever in the history of the magazine. And the magazine’s popular website has been overhauled too.

It’s been two years since Hertfordshire B2B publishing house Intent Media acquired BikeBiz and in that time the magazine has gone from strength to strength, with executive editor Carlton Reid now being supported by BMX enthusiast staff writer Mark Sutton.

The new look BikeBiz, out now, has been redesigned to give the magazine a more modern feel, better suited to the dynamic world of the cycling business. The January issue boasts 80 pages and includes a guide to Core Bike, the trade-only exhibition being held later this month, an interview with Seventies Distribution, a look at the growing interest in cyclocross, plus all the BikeBiz regular columns and analysis of the month’s biggest news stories.

“BikeBiz has been a fantastic addition to the Intent Media stable of leisure and entertainment B2B titles since we acquired the magazine just over two years ago. But the past year has seen the publication really go from strength to strength,” said managing editor Lisa Foster.

“We wanted to kick off 2008 with a new look for the magazine, ensuring that the fast-moving world of the cycle trade has a publication it truly deserves. We’re confident that we’ve achieved just that – and we’re delighted that it’s also the biggest ever issue in the history of the magazine.”

Meanwhile, the BikeBiz.com website has been relaunched to reflect the new look of the magazine. All the features of the original site remain – including the popular forum – but there is now increased content, along with trade listings, events and statistics.

“The BikeBiz.com website remains a popular destination for the UK and international cycling industry, with traffic figures rising month on month,” added Foster. “We’re very proud of what we’ve achieved with the site to date and look forward to further growing the online element of BikeBiz going forward.”

For all editorial enquiries on BikeBiz, contact Mark Sutton or Lisa Foster on 01992 535646 or email Mark.Sutton@intentmedia.co.uk or Lisa.Foster@intentmedia.co.uk

To discuss the promotional opportunities available on BikeBiz and BikeBiz.com, contact Carly Bailey on 01992 535646 or email Carly.Bailey@intentmedia.co.uk.

And for a free trial subscription to the magazine contact Hannah Short on 01992 535646 or email Hannah.Short@intentmedia.co.uk.