When BikeBiz publisher Intent Media announced earlier this month that it is to hold an awards event, the news created a flurry of response from the trade.

BikeBiz Awards – Celebrating Excellence

And thankfully, most of it was positive, with all sectors of the market welcoming the news that the industry would get a trade awards event that truly recognises the teams, companies and products that make the UK bicycle business great.

Taking place at the prestigious Café Royal in London on the evening of Thursday October 9th (the evening of the trade day at Cycle Show), the BikeBiz Awards will celebrate all corners of the market, including retail, distribution, manufacturing, marketing, sales, product innovation and media. Some 14 awards will be handed out on the night by comedian, author and broadcaster Bob Mills. Make sure you don’t miss your chance to be one of the lucky winners…


BikeBiz will choose five Finalists per category. The team will make the decision on the Finalists based on soundings from all areas of the trade, plus lobbying by companies who feel they are eligible for the award.

To lobby, simply provide a brief summary of why you or someone else should be considered for a particular award. Lobbying is open now and runs until June 27th. Finalists will be announced in the August issue of BikeBiz, followed by a dedicated brochure celebrating all the Finalists in September.

Email Lisa.Foster@intentmedia.co.uk to lobby.

The categories are:-

Independent Bike Dealer

Open to any UK IBD with five stores or less

Online Retailer
Open to any retailer (online-only or the website of a High Street store) which has a significant bike offering

Specialist Chain
Open to any specialist High Street retailer with five or more stores

Non-Specialist Chain
Open to any High Street retailer which has a significant bike offering

Distributor: Bikes

Open to any UK distributor specialising in supplying retailers with complete bikes and/or frames

Distributor: Parts and Accessories
Open to any UK distributor specialising in supplying retailers with bicycle parts and accessories

Sales Team

Open to any UK-based sales team of a distributor or manufacturer, including in-house staff and outsourced service companies


Open to any manufacturer (either based in the UK or an overseas corporation boasting a UK office) which has achieved notable commercial or critical success and general high levels of performance over the past 12 months

Sales Triumph
This award will highligh the product that has achieved better-than-expected sales at UK retail. Essentially, the award will celebrate the over-achiever of the past year

Product Innovation
Open to any distributor or manufacturer across all categories. Can be a single new product, range or product amendment. Must have been introduced to the UK market over the past 12 months

Marketing Team
Open to any UK-based marketing team with specialist or significant responsibilities within the cycling sector

Consumer Magazine

Open to any UK-based print publication specialising in cycling

Consumer Website
Open to any UK-based online editorial site, whether a news and reviews-based resource or an enthusiast blog. Open to companies, associations and private individuals

Industry Achievement
There will also be a special Industry Achievement Award. This will be given to an individual who has contributed significantly to the business, either over the psat 12 months or historically. It can cover commercial, technical or environmental criteria.


A panel of up to 100 judges taken from all sector of the industry will be asked to vote on the ultimate winner in each category. The names of the judges will be revealed prior to the Awards night, but after they have completed their voting.
If you would like to a judge for the BikeBiz Awards, email Lisa.Foster@intentmedia.co.uk


The BikeBiz Awards will take place on the evening of Thursday October 9th at the Café Royal. The host for the evening will be comedian Bob Mills.

Intent Media is looking to raise the bar compared to previous awards events in the cycling industry.

The evening includes a free champagne reception from 6.30pm, three course meal & coffee, complementary wine & beer, casino tables and a late licence until 1am. All hosted by comedian, author and broadcaster Bob Mills.

Tables of 10 are priced at £1,475, with single tickets priced at £165.

Contact Orlaith.Kennedy@intentmedia.co.uk to reserve your place. This event will sell-out.

High value sponsorship packages, inclusive of a free table, on-the-night branding, complementary advertising and more are available via Stuart.Dinsey@intentmedia.co.uk.

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