V12 Retail Finance has been announced as the sponsor for the Retailers Category at the BikeBiz Awards 2026.

V12 Retail Finance help retailers offer finance to their customers, partnering with cycle retailers across the UK to give their customers a simple way to spread the cost of bikes and accessories.

V12 are focused on making finance straightforward, accessible, and supportive of the customer journey, whether that’s in-store, online, or over the phone.

Their approach is built around long-term partnerships, helping retailers grow by offering flexible payment options that work for their customers. With a strong focus on service, technology, and ease of use, they are proud to support the cycle industry.

For almost 25 years, we’ve worked closely with UK cycle retailers, helping customers spread the cost and make bigger purchases more accessible.

We’re proud to be sponsoring a category at the BikeBiz Awards, recognising those who continue to raise the bar for service, innovation and customer experience across the industry. It’s a sector we care deeply about and one we’re delighted to champion – Andrew Phillips, MD V12 Retail Finance

Retailers Category

This year, the retailers category comprises four awards:

  • IBD of the year
  • Omnichannel retailer
  • Retailer services*
  • Specialist Retailer

Richard Setters, Head of Sales at BikeBiz, added, “We’re incredibly grateful for the support of V12. It’s thanks to their support that we can continue to celebrate the industry through our awards. They have supported the BikeBiz awards on several occasions, and it’s great to welcome them back for 2026!”

The full list of award categories has recently been announced. More details on category criteria can be found on the BikeBiz Awards website.

Award winners will be announced on 15 October at the Button Factory in Birmingham. BikeBiz Award Tickets are on sale now, with early bird tickets only £30+VAT per person.

For advertising and sponsorship opportunities, contact Richard Setters: rsetters@datateam.co.uk

*V12 will not be sponsoring the retailer services awards due to a potential conflict of interest.