BikeBiz is pleased to announce Reid Bikes and Windwave as Event Partners for the 2026 BikeBiz Awards.
2026 will see the awards return to the Button Factory in Birmingham for a night of celebration on 15 October. Winners will be announced at the awards ceremony on the night, celebrating the achievements of the cycling industry.
Reid and Windwave are supporting this year’s event, signing up as event partners. This partnership celebrates the retailers, brands and individuals whose passion, innovation and dedication continue to strengthen the UK cycling industry. Rob Akam, CEO at Reid, said:
At Reid Bikes, we believe great bikes are only part of the story. The people who inspire confidence, deliver exceptional service and champion cycling every day are what make this industry so special. We’re delighted to support the BikeBiz Awards with Windwave and recognise the businesses and individuals who play such an important role in helping more people discover the joy of cycling across the UK.
Founded in Australia in 2009, Reid Bikes has grown into a global bicycle brand, with products distributed in more than 30 countries, including Australia, the UK, North America, Europe and Asia. Their mission is simple: to make cycling accessible by designing high-quality, affordable bikes that inspire more people to ride.
From kids’ bikes and commuters to road bikes, mountain bikes and electric bikes, every Reid model is designed to deliver exceptional value without compromising performance, quality or style. As part of their growing investment in the UK market, they are working closely with their distributor, Windwave, and independent retailers to build brand awareness, support retailer success and encourage more people to get on a bike.
As the UK distributor for Reid Bikes, Windwave are also supporting the event. Peter Nisbet, Managing Director at Windwave, said:
At Windwave, we’ve always believed that strong partnerships are at the heart of a successful cycling industry. Retailers, brands and the people behind them all play a vital role in getting more people riding. We’re proud to support the BikeBiz Awards with Reid Bikes, celebrating the passion, dedication and expertise that continues to drive our industry forward.
Founded in 1987, Windwave has grown into one of the UK’s leading cycling distributors, representing some of the world’s most respected brands. Our portfolio spans road, mountain bike, gravel and urban cycling, with products for riders of all ages, abilities and budgets.
Windwave provides comprehensive support for its brands through logistics, market insight, events, demo days and marketing. Their experienced team works closely with retailers, offering everything from product advice and compatibility guidance, through to workshop support, suspension servicing and technical training.
As a long-standing supporter of the cycling industry, they are proud to work alongside their retail partners and brands to help grow cycling across the UK, delivering outstanding products, expert knowledge and the trusted service its customers have relied on for nearly four decades.
The 2026 BikeBiz Awards feature 20 categories celebrating the breadth and depth of the UK cycling industry.
Lauren Jenkins, BikeBiz editor, added:
“We’re really grateful for the ongoing support of the industry. Given the ongoing turbulent times, it’s important to take a moment to celebrate our wins. Without industry support, the awards just wouldn’t be possible. And I think the awards are a great reminder of the part of what makes this industry so great. The people. So, a huge thank you to both Reid Bikes and Windwave for partnering with us. Your support means a lot.”
For sponsorship and promotion opportunities for the 2026 BikeBiz Awards, please contact Richard Setters.
