Bikesy.co.uk, the UK cycling price comparison and deals platform, has signed up as sponsor of the Event of the Year award at the 2025 BikeBiz Awards.
Launched in 2015, Bikesy has established itself as an essential resource for the UK cycling community, aggregating pricing and availability from hundreds of UK cycling retailers.
The great days that we spend in the company of others, are the days we remember the most. In an increasingly digital world, the opportunity to bring cyclists together has never been more important. Each of the events shortlisted for this award took countless hours of passion and dedication to creating experiences that inspire, unite, and grow cycling.
We’re honoured to sponsor the Event of the Year award and celebrate the organisers who work tirelessly to bring people together around the activity we all love – Tony James, Founder, Bikesy.co.uk
According to Bikesy, they recognise the human value of bringing the cycling community together in person. While we connect people digitally with the products and retailers they need, they believe cycling events create the face-to-face connections, shared experiences, and camaraderie that help keep people feeling involved and valued.
Bikesy.co.uk says it has facilitated £1.8 million in sales for partner retailers in 2025 to date, with projections to exceed £2.2 million by year’s end. These are direct, attributed sales driven by Bikesy’s platform, demonstrating the significant commercial value the service delivers to the UK cycling retail sector.
Bikesy:
• Compares prices instantly across multiple retailers
• Hunts out the best price drops and stock clearances every day for our Daily Deals page
• Finds the best deals on bikes, components, accessories, and apparel
• Discovers products in stock when items are hard to find
• Supports local and independent bike shops alongside major retailers
• Makes informed purchasing decisions with comprehensive product information
This year, the Event of the Year finalists include:
• Cycling Electric Demo Days
• Fireride Festival
• iceBike*
• Global Bike Bus Summit 2025
• The Gralloch (a Red On Sports event)
• Brompton World Championships
• COREbike
How Bikesy Helps People and Retailers
For Cyclists:
• Shows them the day’s hot price drops and deals all in one place.
• Saves money by finding the best prices without spending hours searching.
• Accesses a comprehensive view of the UK cycling retail market in one place.
• Discovers products they might not have found otherwise.
• Helps them make confident purchases knowing they’re getting competitive prices and the right product.
For Retailers:
• Generate qualified traffic from customers ready to purchase.
• Increase visibility alongside larger competitors.
• Level the playing field for independent and specialist shops.
• Expand their customer reach beyond their local area.
• No upfront costs – retailers only pay for results.
Richard Setters, Sales Manager at BikeBiz, added: “It’s great to announce once again that Bikesy are a returning sponsor. Their continued support means a lot to the team. We’ve worked together in previous years, and having them support the new event of the year award is fantastic.”
Winners will be announced on 16 October at The Button Factory in Birmingham. Tickets are available on the BikeBiz Awards website.
For advertising and sponsorship opportunities, contact Richard Setters: Richard.setters@biz-media.co.uk
