BikeBiz Bicycle and cycling retail news
Earlier this year e-bike firm Batribike confirmed it was to beef up the security of its entire electric bike range with the Datatag security marking system fitted as standard.
Pitched as a first in the market, the trade has reacted positively to the security conscious move.
Batribike director Sue Coulson told BikeBiz: “Fitting Datatag as standard to the whole of our range has gone down very well with the customers and dealers alike. We have had positive feedback that Datatag is a recognised brand and our dealers see it as an aid to sales.”
Strategically placed UV markings on the battery, frame, forks and other key areas are combined with ‘Datadots’ are being used to mark components, including the e-bike display. A warning label will also be installed on the bike with a QR code that, when scanned, can flash up if the bike is of interest to the police, including data regarding the colour and make.
Batribike has made further changes to its offering to boost appeal to retailers, Coulson explained: “To help our dealers we have now also included delivery in the trade price of our bikes. This means that increasing courier costs are not eroding the dealer margin.
“We are always happy to talk to new bike shops wishing to become Batribike Dealers. A wide dealer network is important to us because we believe that most customers interested in purchasing an electric bike would like to ‘try before they buy’. Batribike does not retail online or by phone which is why our website is aimed at sending customers out to their local.
Cykell comes to the UK
In other news, Batribike has taken on UK distribution for Cykell tow ball mounted cycle racks. The simple to use Belgian bike carrier – winner of a 2014 Red Dot Design Award – comes in two or three bike configurations and there’s an option to add an extra bike to each. There is also an optional loading ramp. Both racks are rated to 60kg so that electric bikes can easily be carried by the range. Coulson said: “We saw it at the Amsterdam show and were very impressed by it’s quality and easy to use just click system. The carrier is ready to use straight out of the box, there is no assembly, and fitting it to a tow ball couldn’t be easier. Place on the tow ball, unfold, and it securely locks into position, no tools, tightening or adjustment required.”
To find out more about becoming a dealer for Batribike electric bicycles or Cykell Bike Carriers contact Steve or Sue via trade@batribike.com or 01427 787774
