A new standard for bike shop software
Bike Folder develops advanced easy to use software built on high-quality data, designed specifically for bike shops and bicycle owners. By connecting shops and customers through structured, intelligent data, Bike Folder enables stronger relationships, better communication, and significantly increased lifetime value. The platform combines AI and proprietary algorithms to solve real, everyday challenges faced by bike shops:
- Smart workshop booking and capacity optimisation
- Automated customer communication and retention
- AI- powered Marketing tools driven by real bike and customer data
- AI-powered diagnostics and workflow improvements
- Handling seasonality and demand fluctuations
Built by cyclists, mechanics, and industry experts, the company says that Bike Folder is not generic software adapted to bikes. Instead, it is purpose-built from the ground up. Today, Bike Folder manages data from approximately 3 million bicycles, making it one of the most data-rich platforms in the global cycling industry.
Unlocking untapped revenue
According to Bike Folder, a typical bike shop services only around 11% of its true workshop potential. They estimate that with a customer base of ~10,000 riders, this represents up to 15,000 bikes that could generate service revenue. At an average service value of £75, this translates into significant untapped income. Bike Folder is built to unlock this opportunity. By leveraging AI and data, the platform can help shops:
- Increase workshop utilisation
- Drive repeat service visits
- Build long-term customer relationships
- Shift focus toward high-margin aftermarket services
Strong local leadership in the UK
Bike Folder’s UK expansion is led by Country Manager Antonin Osmik, who also represents Moustache Bikes. He commented on the UK expansion:
“When I first discovered Bike Folder, it was a true eureka moment – software designed to tackle the daily challenges bike shops face. That’s why I’m delighted to be joining the team as we bring the product to the UK. Having been in the bike industry for years, I recognise the real challenges many shop owners face – low margins, operational inefficiencies, seasonal foot traffic, rising overheads, and a lack of effective customer retention strategies.
“This is where Bike Folder and its AI capabilities come in. It can save you time, build stronger customer relationships and ensure a quality after-sales service. Shop owners who harness the power of AI will undoubtedly be driving the biggest profits in the future and I’m always happy to chat to any UK dealers who want to make the most of this cutting-edge technology.”
You can contact Antonin via email: antonin@bikefolder.com; or on +44 7809 375278
