Madison, Specialized, Trek, Raleigh, Campagnalo, Condor and Windwave among those exhibiting

Big brands are back for NEC Cycle Show

Key brands are set to appear at the NEC Cycle Show this September, including Madison, Specialized, Trek, Raleigh, Campagnalo, Condor and Windwave among many others. 

The trade day of the NEC Cycle Show is Thursday September 26th and members of the industry and press can now register for the show preview day for free at Cycle Show’s site.

Running until Sunday September 29th, this is the third year that Cycle Show has been held at the NEC, Birmingham.

Madison’s head of marketing Kellie Parsons said: "Madison are delighted to exhibit at The NEC Cycle Show again for 2013. After last year, we were impressed with the size of the show and visitor numbers and have decided to bring more brands this year, including, Shimano, Lazer, GoPro and Elite."

Specialized’s Anne Immelman commented: "Following its busiest show in its twelve year history, Specialized Concept Stores have decided to attend the Cycle Show for the second year running. We will showcase our latest bikes and equipment once again at the NEC this September. There’s something for every type of cyclists from kids, beginners to experienced S-Works riders."

2013 also sees brands who will be present for the first time ever, or back after a few years away from the show, including the likes of Reece Cycles, i-ride, Cube, Bianchi and BMW will all be exhibiting at the show with their latest 2014 bikes.

Job Deibel of Cube’s marketing and communications commented: Cube is delighted to be attending this year’s Cycle Show. It has been four years since CUBE were last at the show, but we feel the time is right to build on our position in the UK with a major presence in 2013. The Cycle Show is the ideal setting to introduce the new CUBE range to the cycling public and a great opportunity to meet up with our dealers again."

Reece Cycles’ Steve Homewood added: "Reece Cycles are pleased to be back at the NEC for the first time in
a number of years, and for the first time ever at The Cycle Show."

The Birmingham based wholesalers are launching new ranges from Bottecchia and Bergamont – both of which are IBD-only brands.

“Bottecchia road bikes have a long and fascinating history beginning in the 1920s after Ottavio Bottecchia won the Tour de France. The bikes have been associated with top level racing over the years and
visitors will see the stunning new 2014 designs. Bergamont is a relatively new brand in the UK but well known in Europe. The extensive range features German design and quality with an eye for detail."

A full list of exhibitors can be found at

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