BH Bikes partners with Spoken Vélo for UK and Ireland relaunch

Sales agency, Spoken Vélo, has announced a new partnership with Spanish performance cycling brand BH Bikes.

Founded in 1909 in the Basque Country, BH Bikes is known for its deep racing heritage, integrated manufacturing and cutting-edge design. 

This partnership will see BH Bikes return to the UK and Ireland markets through an exclusive partnership with Spoken Vélo, marking a new chapter for one of Europe’s longest-established bicycle manufacturers. BH Bikes is launching its full UK and Ireland range, spanning road, mountain, gravel, urban and triathlon bikes with complementary electric models available.

“BH Bikes has built a reputation across Europe for innovation, performance and value – and we’re excited to bring that directly to retailers and riders here,” said David Dale-Black, co-founder and managing director of Spoken Vélo. “This partnership gives UK and Irish independent bike retailers access to a genuine European-made brand that still engineers and assembles every bike in-house.”

Here are further details from the release:

Full range, focused innovation

Among the hero models available through Spoken Vélo are:

• RS1 aero road bikes – designed with aerodynamic profiling and endurance geometry, ideal for riders seeking speed without sacrificing comfort.
• Ultralight performance bikes – BH’s flagship climbing bike, boasting a frame weight under 740 g and a monocoque design honed for race performance.
• GravelX all-terrain and racing bikes – the gravel range includes models with performance carbon lay-up and carbon wheels.
• Lynx trail and race carbon mountain bikes – using a split pivot design, this popular range includes the SLS model ridden by the BH Coloma Team.
• Atom and Core urban eBikes – commuter-friendly machines featuring integrated batteries and sleek design cues.
• Spike and Expert hardtail mountain bikes – starting at £399 / €469, these models offer excellent value-for-money with even the entry price-point Spike 1.0 coming with a full Shimano TX55/MT200 drivetrain as standard.
• Super aerodynamic models perfect for triathlon and time trial, including the Aerolight and AeroTT bikes, proven in European race circuits.

Electric models feature motors from Bosch, Shimano and Brose, alongside motors with five-year warranties from BH’s own range and through their collaboration with SEG. Batteries come with two-year warranties, with the option to top up the battery warranty to a total of three or four years for a small fee.

All bikes are developed and built in BH’s own facilities, ensuring tight quality control, faster lead times, and a stronger connection between R&D and the final product.

Exclusive retailer support

Spoken Vélo, known for its selective brand portfolio and commitment to independent bike dealers, will act as the exclusive agent for BH in the UK and Ireland, as well as the Channel Islands and the Isle of Man.

“Our focus is on giving dealers a premium, low-friction experience,” added Dale-Black. “BH Bikes gives independent stores a wide choice of more than 160 models, from super-light carbon electric mountain bikes to aerodynamic road bikes built for real-world racing.”

Bringing BH back – stronger than ever

This relaunch marks BH Bikes’ first coordinated push into the UK and Ireland in several years, with a renewed focus on specialist retail, rider experience and long-term brand building.

“Together, BH and Spoken Vélo are creating something more than just distribution,” said Dale-Black. “We’re building a close commercial and technical relationship to ensure retailers get the best of both worlds – a century-old European brand with modern, responsive support.”

We’re excited to be working with Spoken Vélo to reintroduce BH Bikes to the UK and Ireland. David’s experience across the cycling sector and his close relationships with retailers make him a strong partner for this market. Both countries have vibrant cycling communities, and with Spoken Vélo’s support, we’re confident we can make BH Bikes more accessible to a wider range of riders – Paula Verdes, Export Area Manager (Speaking on behalf of BH Bikes in the UK and Ireland)

José Miguel Aracama, Export Director at BH Bikes, added: “This partnership marks an important step in our international expansion strategy. The UK and Ireland are key markets for us, and we believe that with the right local expertise, we can build lasting connections with the cycling community and retail network.”

Retailers interested in finding out more about the BH Bikes range – including price lists, product availability and technical specifications – can visit spokenvelo.com/bh-uk (UK/£ GBP) or spokenvelo.com/bh-ireland (Ireland/€ EUR), and contact Spoken Vélo via david@spokenvelo.com or on +44 (0)7831 885277.