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Beryl partners with Hereford local council to deliver bike share scheme

Beryl has announced its two-year partnership with Hereford local council to deliver a bike share scheme to the area.

From summer 2019, the brand’s green bikes will be distributed at key destinations across Hereford. The bikes will be available for hire via the Beryl app, which lets users find a bike and unlock it using their smartphone. The app will be available for download on the Apple app store for iPhone, and the Google Play Store for Android users.

Users will be informed of the location of ‘Beryl Bays’, the preferred parking locations to leave the bikes. However, the scheme will also allow users to park the bikes elsewhere for an extra charge, provided they are safely within the scheme area. 

Marc Willimont, acting assistant director for regulatory environment and waste, Herefordshire Council, said: “The bike share scheme is a welcome addition to the other travel options offered through our Choose How you Move project, which aims to reduce traffic congestion and improve quality of life by promoting and supporting increased walking, cycling, bus travel and car-sharing. Bike share will open up the opportunity to cycle in and around Hereford to many more people.”

Philip Ellis, COO at Beryl, added: “We are excited to be including Hereford in initial roll out of the Beryl bike share scheme across the UK, taking us a step closer to our mission to get more people in cities on bikes. At Beryl, we believe in the power of bringing private and public sector together to collaborate on common goals, such as getting more people to choose active transport. We’re proud to be working with Hereford as one of our local authority partners.”

Last month, the brand announced a five-year partnership with Bournemouth and Poole local councils to deliver a bike share scheme to the south coast.

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