BikeBiz Bicycle and cycling retail news
Beryl has partnered with online food delivery service Deliveroo.
The brand is offering up to 50 per cent off its range of bike lights to Deliveroo riders to keep them “more visible and safer on the roads” as they make deliveries.
The announcement follows Road Safety Week, 19th to 25th November, which highlighted bike riders’ safety by encouraging drivers to be ‘Bike Smart’.
This involves drivers slowing down, taking care to look properly at junctions and doing the ‘Dutch reach’ to avoid car dooring.
The Laserlight, the flagship product of the British urban cycling brand, projects an image of a cyclist six metres in front of a rider’s bike to increase visibility in drivers’ blind spots.
Also available to Deliveroo riders at a discount price will be the rear Burner light.
