BikeBiz Bicycle and cycling retail news
Berghaus Bike products will be available for Autumn/Winter 2004 in a range of technical clothing. The collection will consist of Gore-Tex jackets and overtrousers, along with insulated water resistant jackets and other waterproof, breathable products.
Berghaus Bike will expand to include other cycling specific clothing and equipment in 2005.
Tony Wood, MD of Berghaus, said:
“The bike market is an important sector within outdoors and one in which Berghaus can make an impact. I was very impressed with the business plans presented by the team at Raw Experience and there is a clear synergy
between their attitude to product development and our own.
"Berghaus Bike is a natural extension to our brand.”
George Bowie, MD of Raw Experience, said:
“Berghaus has a fantastic heritage in the outdoors and this agreement represents a logical move into a market that needs performance brands to drive it forward. There isn’t a better name than Berghaus with which to do that."
