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Belgian Cycling Factory (BCF) has further strengthened its global operations with the opening of a new Asia office located in Taichung, Taiwan.
2025 has marked a year of momentum and expansion for the company. The latest announcement comes following the acquisition of Nukeproof, the launch of BCF UK, and a first-ever Tour de France stage win for Uno-X on a Ridley Noah.
Christina Hsu, newly appointed General Manager of BCF Taiwan, added: “I’m proud to lead a dedicated team in Taichung that works closely with our Belgian HQ. As a passionate cyclist myself, I’m excited to help bring world-class bikes to a wider audience—by improving efficiency, increasing value, and supporting innovation across all brands.”
The new BCF Asia office will focus on sourcing, R&D support, vendor and order management, quality control and logistic coordination for all four BCF brands: Ridley, Nukeproof, Eddy Merckx, and Aeres.
In addition to this, the Taiwan-based team will manage BCF’s direct-shipment operations and deliver dedicated sales support to both global distributors and regional sales teams. The Taiching-based office will be focused on three key priorities: To enhance lead times, strengthen communication, and optimise cost efficiency across the group.
“Our acquisition of Nukeproof has elevated our position with both retailers and suppliers,” said Jochim Aerts, CEO of Belgian Cycling Factory. “This step demands a stronger operational base in Asia. We’ve brought together a highly capable team in Taiwan to support our growth and capitalise on global opportunities.”
BCF is presenting its full 2026 lineup from this week at its Dealer Days in Belgium, including the relaunch of Nukeproof Bikes & parts and accessories. With attendance already twice as high as in 2024, BCF expects future product and platform strategies to be increasingly shared with vendors and distributors from its new Asia base.
