Beer brand to sponsor ITV’s Tour coverage

Michelob Ultra is owned by the Budweiser-brewer Anheuser-Busch.

Randall Blackford, Anheuser-Busch Europe’s UK marketing director, said:

“Michelob Ultra’s sponsorship of ITV’s coverage of the Tour de France is a great fit for the brand, reaching our target audience of adults who have an interest in watching sporting activities.”

http://www.michelobultra.co.uk/