Beeline has appointed Charlie Henderson as its new Head of Marketing, marking the next stage of expansion.
Beeline says his arrival marks a bold new chapter in their mission to make the ride the reward for cyclists, motorcyclists, and everyone in between.
Over Charlie’s career, he has led brand and marketing for global lifestyle tech brands including Jabra and Skullcandy, and technology leaders like Naim Audio and Cambridge Audio. His arrival comes at a pivotal moment for Beeline, as it scales across markets, deepens its community roots, and expands its range of purpose-built products, including the popular Velo 2 for cyclists and Moto II for motorcyclists.
Charlie’s a rider at heart, a strategic thinker, and a creative operator – exactly who we need to help shape Beeline’s next chapter. He understands what makes people fall in love with a product, and how to build a brand that lasts – Mark Jenner, Co-founder of Beeline
Beeline has built its reputation on clarity over clutter: navigation that guides, not distracts. With Henderson at the helm of marketing, the brand is doubling down on reaching a broader audience of everyday and adventure cyclists, not just the performance crowd, while continuing its exceptional growth in the motorbike space.
The company’s future focus includes expanding its global footprint, growing a vibrant community of riders, and inspiring more people to choose two wheels, whether for the commute, the countryside, or the thrill of the open road.
“Beeline isn’t just building navigation tools, it’s shaping a movement,” said Henderson. “It’s about clarity over clutter. Direction over distraction. I’m thrilled to help take that mission to more riders, more roads, and more remarkable journeys.”
