BikeBiz Bicycle and cycling retail news
By Mark Swift, marketing and brand manager, USE
With the clocks going forward, more cyclists are going to be getting that bike off of the turbo trainer, from the back of the garage or shed and hitting the roads. Albeit for a training run for time trial or sportive, a Sunday ride or back to the commuter route to and from work.
It is our responsibility to educate cyclists to ensure that they are riding the best equipment for their budget. According to statistics, 80% of all cycling-related accidents happen during the day. There are now 31.7 million cars registered to be on the road, and since 2011, new vehicles are supplied with daytime running lights, more vehicles with lights on during the day, the cyclist is being visually pushed further into the background of the busier roads.
Cars are full of distractions and tools to make their drive easy, Satellite navigation tells the driver when to turn, the driver now does not need to look just react. Mobile phone conversations distract the driver from driving; music emotionally moves the driver’s thoughts into a different place. Cities are stuffed full of buses, taxis, lorries and cars, Country roads now no longer quite as they become rat runs to alleviate the traffic jams on crowded main routes.
Cyclists need to be noticed! Because of this Exposure Lights have designed a specific pulse pattern and lumen intensity – Day Bright – to create, through our experience in providing fire and rescue, Ambulance and police emergency lights, a light that will be detected from over a Kilometre away on a country road and that cuts through the distractions of other vehicles and obstructions in modern city environments. This Day Bight pulse pattern cuts through modern visual noise to get the cyclist noticed and cut through the visual noises and distractions that the modern motorist contends with.
