BA partners with Seanic Retail for its UK market data service

The BA has announced today that retailers with Seanic Retail EPOS tills will be able to automatically and anonymously contribute their data to its market data service once they decide to join.

This builds upon the direct relationships already established with EPOS till providers Abacus, Ascend and Citrus-Lime.

Established in 2001, Seanic Retail has provided Cloud-based EPOS software to bike stores from the beginning. All development has been customer-led and bike store-specific and includes seamless integration with the website, providing real-time price file visibility with subscribing suppliers.

The system has all the functionality necessary for a bike shop including workshop and supplier product information. It is easy to use, intuitive and comes with 24/7 telephone support. Seanic Retail also offers a free 60-day trial to make sure the system works for a new retailer. There is no setup or installation fee and no tie in contracts, just a monthly charge of £86 per month per store.

Sean Atkinson, managing director at Seanic Retail, said: “We are delighted to be supporting this great initiative to give more visibility of market and category performance to our bike shop clients to help them make better decisions to grow their sales and profitability.”

Simon Irons, associate director at the Bicycle Association, added: “We are delighted to be working with Sean and Nicola at Seanic and look forward next week to releasing insights based on January to July data which will be available exclusively to those bike retailers, manufacturers and distributors signed up to the service.”

Retailers who do not have a till system or who work with a different till provider are still encouraged to register for the service and you will be contacted to discuss a manual transfer of data initially.

If you are a Seanic Retail client and would like to find out more about how the data transfer works, please contact Atkinson on 01926 338932 / 07813 674018 for a chat or email

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