The RACVs website www.racv.com.au is currently selling bikes as well as car parts. Michael Oxer of Bicycle Industries Australia Ltd. (the equivalent to the UKs ACT and BA) calls this a fishing trip to guage market demand but if the take-up is positive they might decide to keep the lines in the water.
The Auto Association of Victoria in Australia the RACV has gone head-to-head with Victorian bike shops by selling bikes and accessories on-line to its one million members. Shh, dont tell the UK motoring orgs...