ASI brands Fuji, Kestrel and Breezer will be at the US IBD event and ASI will also hold its national sales meeting close by.

ASI commits to DealerCamp 2011

All six Advanced Sports International (ASI) brands will be present at Lifeboat Events’ DealerCamp 2011. This IBD-focussed, multi-supplier show takes place July 26-28 at Deer Valley Resort in Park City, Utah. ASI brands includes Fuji, Breezer, Kestrel, Oval Concepts, SE Bikes and Terry.

Pat Cunnane, president and CEO of Advanced Sports International said:

"When we looked at our overall experience at DealerCamp this year, it was hard not to return with our brands in 2011. Lifeboat Events understand the importance of being able to spend quality time with retailers. With the current state of business, where we are rushing from one meeting or phone call to another, we appreciate having this dedicated time to completely focus on our customers and potential customers."

Lance Camisasca, president of Lifeboat Events, said:

"We are thrilled to see Fuji, Oval and the others return. We know these brands are on the move and, frankly, eating into other brands’ market share and DealerCamp is part of how they are getting it done.."

Lifeboat Events plans to subsidise 125 retail businesses to attend DealerCamp, 25 percent more than in 2010, the first running of the show.

In the same resort, but a month earlier than DealerCamp, Lifeboats Events stages PressCamp for key global journalists.

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