British cycling apparel and luggage brand Altura has announced the appointment of Matthew Wales as Brand Promoter, further strengthening the Altura team and supporting the brand’s growth across the Independent Bicycle Dealer (IBD) network.
Matthew’s primary role will be to support dealers across the UK and Ireland, helping them to elevate and grow the Altura brand, through in-store presentation, product knowledge and local events.
Ian Young, Altura’s head of brand, comments: “I am delighted to welcome Matthew to the team in a key position for the brand. As a keen rider who has worked in bike shops for several years and a strong background in large retail organisations, he brings a wealth of experience to support our dealers and help elevate their sales.”
Matthew Wales comments: “I’m incredibly excited to be joining the Altura team and to get out on the road to meet Altura dealers nationwide. I’m looking forward to working with dealers and putting my passion for cycling combined with retail merchandising and events expertise to use. I’m also excited to share my product knowledge with dealers, helping them to pass that knowledge on to the end consumer.”
Outside of work, Matthew is a keen road cyclist who is increasingly becoming gravel curious. He competes in races with his local club and is particularly proud of achieving 11th place in the Fred Whitton challenge.
For more information about Altura, visit www.altura.co.uk.
