BikeBiz Bicycle and cycling retail news
Altura has announced the release of a brand new website, and the release of the new Dirt Division collection.
The new website is optimised for use on both desktop and mobile devices. The brand say that intuitive new displays allow users to easily explore product ranges, news and photography. The integration of social media channels, new technology, content stories and ambassador updates combine to make the new site the hub for all things Altura.
The key technology update for the 2016 Dirt Division collection is the introduction of Altura Snap Technology. All of the Dirt Division shorts feature matching low profile snappers allowing users to customise their ride short with one of four compatible inners.
The brand have stated that the Attack Three60 Shield Short offers comfort and protection through Altura Shield fabrics and Cordura seat panels. They are designed to be paired with one of four performance engineered inners, such as the Protector Progel Waist Short with Altura Ergofit 3D patterning and molded EVA hip protection zones. When worn with the lightweight Phantom Long Sleeve Jersey, with Altura Dry technology to move moisture away from the skin.
For more information on the Altura Dirt Division, visit www.altura.eu/dirt
