Also., who recently launched two and four-wheeled products into the cycling and eMobility space, have now confirmed the price of its Standard trim-level TM-B.
The Irvine, California, headquartered e-bike spin-off of EV maker Rivian, Also. has confirmed that its Standard TM-B will start at $3,500, whilst the TM-B Performance will start at $4,500. Euro and Pound pricing TBC at time of writing.
Looking to the specifications, we can see that the Standard TM-B looks to have been optimised for a daily transport user. One ride mode, up to 5X assistance, a coil suspension fork, and an estimated 60-mile range.
In comparison, the TM-B Performance offers up Standard and Sport modes, up to 10 X assistance, an air-sprung suspension fork, and an estimated 100-mile range.
Both bikes share the same vehicle-grade build, portal touchscreen interface, and DreamRide propulsion system.
What makes the Also. TM-B different from other e-bikes?
The brand is keen to emphasise that at this starting price, “TM-B represents something rare in the category: an automotive-grade, fully connected e-bike platform built for performance and personalisation, not just a conventional e-bike with a motor and screen”.
Adding to that is a claim that will likely draw response from a few legacy cycling industry types: “It’s the most capable e-bike you can get at any price, and e-bikes with comparable functionality typically start around the $6K–$10K range (and that’s without a pedal-by-wire propulsion system like DreamRide)”.
Shaped by radically different thinking
This line of messaging – ‘challenger’ of tone – is entirely consistent with comments RJ Scaringe made at the public launch of Also., in March of 20205. It’s “remarkable that a nice e-bike costs as much as it does… Like a nice e-bike, you can spend $6,000 to $8,000 on, and really nice ones, over $10,000. That’s a reflection of a poorly developed supply chain that’s very, very, very tiered.”
Service and customer support
For Also. what comes next is arguably the most important step – establishing the post-sale service support network, in the US, Europe, and the UK.
Whilst the servicing needs of a bike engineered to auto industry EV standards likely make for a very different conversation – especially when the bike has no derailleur or chain – that doesn’t mean it needs no service, or crash repair support.
The Rivian dealer network will form part of this infrastructure and customer contact point, and, in the US, Also. is partnering with mobile service company, Velofix. The brand will be announcing its full network of preferred service partners in early 2026.
