BikeBiz Bicycle and cycling retail news
More brands have been revealed for iceBike* 2019, including the debut of Allsport Dynamics. Also on show will be Elite, Madison Clothing, Pearl Izumi and Thule, as well as Lazer, Shimano, DT Swiss, Profile Design and Ogio.
There will be over 250 new products at the show, which will take place 19th to 21st February at Arena:MK.
Allsport Dynamics
Making its iceBike* debut, Allsport Dynamics is bringing its wrist braces to the show. Worn by a host of MX riders, the wrist braces have also been used by downhill mountain bikers Steve Peat and Danny Hart as well as current European BMX champion Kyle Evans. Visit the stand at iceBike* to find out more.
Elite
Elite is celebrating its 40th birthday this year, and visitors at the show can see the new Enduro Prism side-entry bottle cage as well as the brand-new Fly MTB Bottle and the range of turbo trainers including the Drivo II. On Tuesday evening there will be an Italian-themed birthday celebration at the Bradwell Abbey site.
Pearl Izumi
Pearl Izumi is exhibiting its SS19 and AW19 collections alongside its range of road and mountain bike shoes. Product experts from America will be on hand to talk through the new clothing and shoe ranges.
Madison Clothing
Madison Clothing is also launching its SS19 and AW19 ranges alongside a new eyewear collection. Visitors can see the new Trail short that has been redesigned based on the original baggy mountain bike short from 1982, as well as new helmet colourways for 2019.
Thule
This year the Thule stand will have the new Rail and Uptake Hydration packs as well as new Evo roof racks. Launched at Eurobike last year, the Rail Hydration pack is for enduro or downhill riders whereas the Uptake is designed to be more versatile.
More news and show offers will be announced in the coming weeks, and retailers are encouraged to register now.
