BikeBiz Bicycle and cycling retail news
Cycling Weekly and Cycling Plus have lost eight and nine percent of their readers respectively, reveals the latest ABC circulation figures. The stats from the Audit Bureau of Circulation show that Cyclist is the least impacted of the major news-stand cycle magazines, but even that lost 1.5 percent of its readership.
Cyclist‘s average monthly circulation is now at 24,514, down from 24,891.
Cycling Plus lost 3788 readers – down from 40,865 to 37,077 average circulation.
And Cycling Weekly’s circulation dropped to 22,690 from 24,631.
MBUK dropped down to 25,233 readers from 27,382.
'All Cycle Mags Have Dropped Readers' [in 2017], says @BikeBizOnline https://t.co/SMj3xzhAcj //cough// Not this one. Cranked gained nearly 50% more readers & subscribers in 2017. So there #printaintdead #readlikeyoumeanit pic.twitter.com/jCWjaYbzv5
— Cranked mtb magazine (@crankedbikemag) February 16, 2018
All cycle mags have dropped readers? Not so, says Cranked in a tweet. However, Cranked is not an ABC member so its circulation numbers are self-certified. Membership of the Audit Bureau of Circulation is not cheap.
