BikeBiz Bicycle and cycling retail news
ZyroFisher has announced that Alex Coventry will fill the role of LOOK sales and marketing manager.
The new hire has a wealth of experience in sales and marketing, having managed the UK sales operations for premium cycling brands for over 12 years.
Coventry’s main responsibilities will involve the sales and marketing of the LOOK Bikes programme, specifically targeting the advancements of the road collections. On this and many other projects, he will work closely with the ZyroFisher relevant teams.
Nikki Hawyes, head of the Fisher brand portfolio at ZyroFisher, said: “We are right in the middle of the LOOK bike selling period so it’s a great time for Alex to be joining us. We are excited to work with him to maximise the growth of the LOOK collection.”
Under the management of Coventry, the team will be supporting retailers across the country with staff training sessions, demo days and staff riding experiences, to help drive sales. He will also grow the brand’s presence across all media channels.
Commenting on the new appointment, Coventry said: “I am excited to be working with LOOK, a company with a fantastic history and continued flare for carbon innovation. I strongly believe ZyroFisher has the ability to deliver top quality support to dealers and I am looking forward to working closely with all LOOK retailers.”
Alex can be contacted here.
